Sublime

Brian Eno proposed “the long now” as what we are aiming to promote. Peter Schwartz suggested 10,000 years as the appropriate time envelope for the project: 10,000 years ago was the end of the Ice Age and beginning of agriculture and civilization; we should develop an equal perspective into the future.

Clock of the Long Now

Together with Danny Hillis, Brand chairs the board of the Long Now Foundation, an organization devoted to returning us to thinking in generational timescales.

Culture is where the Long Now operates. Culture’s vast slow-motion dance keeps century and millennium time.

The ambition and folly of the Clock/Library is to reframe human endeavor, and to do so not with a thesis but with a thing. All this thing can do is give permission to think long term.