Sublime

Tracy discovered she had a talent for interviewing and writing, and she began a freelance writing business chronicling the life stories of elderly people for their families.

“lofi hip hop radio—beats to relax/study to,”

This is your time; we’re in the era of podcasts, of self-publishing, of blogs and social media. You can tweet or use your Instagram account for more intentional and purposeful content.

The goal is to hook us as users, of course, but also to divert overall streamshare toward discounted offerings—works that have been licensed to Spotify at a lower price point, both through its ghost artists program and its algorithmic payola-like practices.