Sublime

of Apple, Volkswagen, and Abercrombie & Fitch because these brands helped us create self-esteem and identity. Now we are latching onto the rising brands of Collaborative Consumption for similar reasons but through interactions and community, not mere shopping. Collaborative Consumption helps feed what Marilynn Brewer, a social psychologist at O

But where Roxane sees the demise of small business, I see the rise of micro-business.

This high economic value meant that Airbnb could quickly scale with the Economic network effect that translated each new successive listing into increased conversion rates, improved unit economics, and higher gross revenues for the network.