Sublime

I later understood that Apple’s marketing agency had promoted the concept of a massive genius figurehead for the company. Big wink to Regis McKenna.

This is my own narrative and like all personal narratives, it takes its shape from experience, memory, and insight.

“It’s better to do your own job poorly than to do someone else’s job well,”

“Bauer Bodoni,” he said, “and Times New Roman, and Garamond.”

Steve invented the name “Oaf Toabar” for himself. Oaf