Sublime
An inspiration engine for ideas
My opinion begins with a simple question: what is brand? To me, brand is a representation of you, your values, and what you think is important. Take that idea and sit on it, then ask yourself what Porsche stands for? What about Apple? Liquid Death? These companies are masters of brand, and they’re companies that inspire my thinking around it, parti... See more
David Cramer • What is Brand?
Brent Beshore, on Brands:
Most people think brands are made up of logos and slogans, but here's another way to think about it: "A brand is the range of expected outcomes you can expect from any company or person... What you can count on, rely on, and plan around."
It's a set of expectations people have when they interact with you. I like th... See more
A brand is not a logo. A brand is a promise, a story and a shorthand. A brand tells us what to expect the next time we engage with you.
Seth's Blog : A branding exercise
a simple, reductive truth: your brand is just a person, talking to other people, about something you’re both interested in.
Steve Bryant • The All New Brand & Content Workshop 🎉
When I tell the others about what you do, do I feel smart or stupid? Can you establish the conditions where sharing your core ideas and mission is tempting, generous and affirming for the people you need to have talk about it? If your name or logo get in the way of that, please change it.
Seth Godin • A branding exercise
