Sublime
An inspiration engine for ideas
When presenting directions for a brand identity, I always show the brand across multiple sample touchpoints to bring it to life:
1. Website hero
2. Social media profile
3. App icon
4. Pitch deck
5. Packaging
6. Swag
7.... See more
Jessica Strelioffx.com
My opinion begins with a simple question: what is brand? To me, brand is a representation of you, your values, and what you think is important. Take that idea and sit on it, then ask yourself what Porsche stands for? What about Apple? Liquid Death? These companies are masters of brand, and they’re companies that inspire my thinking around it,... See more
David Cramer • What is Brand?
Seth Godin explains the difference between a logo and a brand:
“If Nike opened a hotel, I think we would be able to guess pretty accurately what it would be like. If Hyatt came out with sneakers, we’d have no clue what they’d be like. That’s because Hyatt doesn’t have a brand—they have a... See more
Startup Archivex.com
