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friends?” Evelyn remembered that I picked her up at her family’s
Leonard A. Lauder • The Company I Keep: My Life in Beauty
However, I never, ever forgot that once you’ve lost market share, you can’t get it back again so easily. And I was always going to protect our market share, no matter how much it cost. As a private company, we had a huge advantage over our publicly held rivals: we could spend years nursing along a new brand or spending to gather market share becaus
... See moreLeonard A. Lauder • The Company I Keep: My Life in Beauty
A multi-brand model for Estée Lauder had always been in my mind. I thought, “I know just what I’d do if I were competing with Estée Lauder. Why let a competitor do it? I’ll do it!”
Leonard A. Lauder • The Company I Keep: My Life in Beauty

King of Capital: The Remarkable Rise, Fall, and Rise Again of Steve Schwarzman and Blackstone
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Patrick O'Shaughnessy • Passion & Pain

PHIL KNIGHT Cofounder and Chairman Emeritus, Nike Inc.
David M. Rubenstein • How to Lead: Wisdom from the World's Greatest CEOs, Founders, and Game Changers
Invest for a reason: Rosenfield is a living reminder that wealth is a means to an end, not an end in itself. His only child died in 1962, and his wife died in 1977. He has given much of his life and all of his fortune to Grinnell College.