Sublime
An inspiration engine for ideas
Exhibitors Trade Review carried an advertisement listing the Warners’ terms for rental of their “Classics of the Screen” brand. With the advent of block booking (which forced exhibitors to rent a studio’s weakest titles to get the more prestigious star vehicles) well under way, Warner Bros. promised exhibitors that they would not be subject to
... See moreChris Yogerst • The Warner Brothers (Screen Classics)
one concrete objective:
John Yorke • Into The Woods: How Stories Work and Why We Tell Them
Leo Melamed, Man of the Futures: The Story of Leo Melamed & the Birth of Modern Finance
J. Christopher Giancarlo, Cameron Winklevoss, • CryptoDad: The Fight for the Future of Money
They postmortem sales reports and channel flow.
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
The Kuleshov Effect
John Yorke • Into The Woods: How Stories Work and Why We Tell Them
‘proscenium arch’
John Yorke • Into The Woods: How Stories Work and Why We Tell Them
Hollywood tends to extremes;