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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
amazon.com
the average number of brand linkages is around two-thirds higher when brand names are provided
Jenni Romaniuk • Better Brand Health eBook
- (Bonus) Relevant trends
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
This means that a smaller brand has a lower chance than a bigger brand of being linked to a modified attribute, even among its own buyers.
Jenni Romaniuk • Better Brand Health eBook
The Real Competition Is Clutter
Neumeier Marty • ZAG: The #1 Strategy of High-Performance Brands
Diego Zaks - Designing the fastest growing startup ever
youtube.comvery successful business without being trendy in the slightest.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
If you want to build a brand, you must focus your branding efforts on owning a word in the prospect’s mind. A word that nobody else owns.
Al Ries, Laura Ries • The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
Brands grow through getting more category buyers to be brand buyers in any time period. This means the leading indicators for growth are likely to lie within the memories of any brand’s very light/non-buyers.