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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
amazon.com
“The best approach in over-communicated society is the oversimplified message.” — Al Ries
Sari Azout • From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework
Graphic designer and painter Paula Scher on how to make something great:
"Less is more and more is more. It's the middle that's not a good place."
"Less is more and more is more. It's the middle that's not a good place."
“History shows that the first brand into the brain gets twice the long-term market share of the No. 2 brand and twice again as much as the No. 3 brand,”
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
ompanies are focused on building products rather than brands. A product is something made in a factory. A brand is something made in the mind. To be successful today, you have to build brands, not products. And you build brands by using positioning strategies, starting with a good name.
Al Ries • Positioning: The Battle for Your Mind
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
amazon.com
Graphic designer and painter Paula Scher on how to make something great: "Less is more and more is more. It's the middle that's not a good place."
