Sublime

In 2006, the German Ministry for the Environment and energy company Epuron released an ad called “Mr. Wind”. It featured a tall, gloomy man dressed in black, causing chaos wherever he went: knocking over signs, flipping umbrellas, and making life difficult for everyone around him. But halfway through the ad, the perspective flips. We learn that this man is the wind, and instead of fearing or ignoring him, we should harness his power. The ad ends with Mr. Wind finally being welcomed and appreciated, symbolizing wind energy’s potential when embraced properly. With no dialogue and only a touching narration, the ad quickly became a cult classic in the advertising world. It won over 30 international awards, including a Cannes Lion, and is still used in marketing classes nearly 20 years later. —————— #viral #windenergy #germanads #news #Nurtle

Dan Albergotti Things to Do in the Belly of the Whale Measure the walls. Count the ribs. Notch the long days. Look up for blue sky through the spout. Make small fires with the broken hulls of fishing boats. Practice smoke signals. Call old friends, and listen for echoes of distant voices. Organize your calendar. Dream of the beach. Look each way for the dim glow of light. Work on your reports. Review each of your life’s ten million choices. Endure moments of self-loathing. Find the evidence of those before you. Destroy it. Try to be very quiet, and listen for the sound of gears and moving water. Listen for the sound of your heart. Be thankful that you are here, swallowed with all hope, where you can rest and wait. Be nostalgic. Think of all the things you did and could have done. Remember treading water in the center of the still night sea, your toes pointing again and again down, down into the black depths. Thank you @dooleydoesit 🖤 From The Boatloads. BOA Editions, Ltd., 2008.