Sublime

George Lakoff. He has a great seminal work from the 1980s called Women, Fire, and Dangerous Things.”

Obviousness:

we took ARGUMENT IS WAR to be a metaphor because an argument and a war are basically different kinds of activity,

There may be no perfect frame waiting to be found but, argues the cognitive linguist George Lakoff, it is absolutely essential to have a compelling alternative frame if the old one is ever to be debunked. Simply rebutting the dominant frame will, ironically, only serve to reinforce it. And without an alternative to offer, there is little chance of

but it entails very specific aspects of these concepts.

Basicness

Moral values are primary. They define what the issue areas are and place limits on possible policies. What about abstract ideals such as freedom, justice, fairness, equality, loyalty, accountability, authority, sanctity, and even caring? These are what linguists call contested concepts. They are ideas that appear to have a very simple, generally ag