Sublime

As I have pointed out with other forms of culture, online ubiquity has a way of denaturing its subject, wearing away its essence into something more easily consumable, or else simply causing it to be consumed until it is gone.

seventy-seven thousand “altgenres”

community formation

In the late 2010s, the dominant aesthetic grew colder and more minimal, with cement countertops and harsh geometric boxes in place of chairs.

fundamental…

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internationalized artifact,

(Following the algorithmic logic of “if you like this one thing, you’ll definitely like more and more of it.”)

The algorithm is God,”

begin consuming the same kinds of café-related content.