Sublime

All that exists is a relentlessly changing digital present tense.

hipster coffee shop”

Such specific data allowed him to optimize for engagement at every moment.

The idea of taste became a series of ever more granular preferences, liking A instead of B, rather than a deeper-seated, holistic sense of self.

algorithmification.

Paris can only become more Parisian—it is already on its way to becoming hyper-Paris, a polished caricature.”

Cinematch,

a total disruption of the pieces of art and culture that shaped me.