Sublime
An inspiration engine for ideas
Then in grand Steve style he’d whip out something fun and exciting to surprise the board—a new prototype or a never-before-seen demo.
Tony Fadell • Build: An Unorthodox Guide to Making Things Worth Making
great company at a good price.
Benjamin Graham • The Intelligent Investor, Rev. Ed (Collins Business Essentials)
we make snap judgments, but they tend to be a pretty reliable predictor of our more reasoned assessments.
Steve Krug • Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (Voices That Matter)
(Remember: legendary brands force a choice, not a comparison.)
Eddie Yoon • Snow Leopard
He also knew from 1-Click ordering that when friction was removed from online shopping, customers spent more.
Brad Stone • The Everything Store: Jeff Bezos and the Age of Amazon
to log anyone dragging in after 8:05—we