Sublime

When we face a trade-off between our customers and a business goal, we align with the customer. When an objective seems out of line with our mantra, it gets extra scrutiny.

The issue should less be one of what volume you manage than what results you accomplish with that volume—profitability, client satisfaction, or skill building.

9. Once a paradigm is in place it is very hard to turn it around.

profit and money making to excess and self-indulgence.

“One thing is clear to us: we are not going to pump the market full of cars when there is no demand for them. We always want to produce one car less than the market demands.”