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People often ask me what books they should be reading. One book that I encourage everyone to read is Dr. Kevin MacDonald's magnum opus, The Culture of Critique.
In fact, Dr. MacDonald's entire Culture of Critique Trilogy should be read by everyone in our circles.
In his extremely... See more
his human flock, and it was thus right and natural for his subjects to obey him
Jessica C. Flack • Worlds Hidden in Plain Sight: The Evolving Idea of Complexity at the Santa Fe Institute, 1984–2019 (Compass)
Cult Brand Behavior: Creative Rules for Culture Hacking
Exploring the concept of culture hacking, this guide outlines creative rules for brands to cultivate a devoted following by engaging with and shaping cultural dynamics effectively.
mcusercontent.com
In part II, “Tribal Signals,” the three layers of culture—peer, hero, and ancestor codes—reveal themselves as not just manageable but also malleable. Hiddink reshaped the Reds’ team norms