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tracked—and then revised or adapted as circumstances dictate.

John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

special emphasis.

John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

it universally accessible and useful.

John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

We wrote down the things that needed

John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

whatmatters.com.

John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

Don’t be fancy—be effective.

Jim VandeHei, Mike Allen, • Smart Brevity

john@whatmatters.com.

John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

John Doerr,

Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)

under 2,000 pounds and under $2,000”—were

John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs