Sublime
An inspiration engine for ideas

- Work for 90% of the population.
Jay Parkinson • Toward a New Definition of Primary Care: Primary care 3.0

Your fantasies about another are never actually about that person. They are actually about you, your desires, wishes, unmet needs projected onto that person, continual stories where that person is not really a character, but a prop.

Continuous customer interaction yields real-time insight and a glimpse into tomorrow.
Adrian J. Slywotzky • The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
We see opportunities to provide solutions for family caretakers who are on the front lines in caring for the elderly.
Heather Hartnett • Building and investing in the 'human needs economy'
Kate O'Neill & KO Insights: Strategy for Meaningful Human Experience
koinsights.com
we are looking for “future-defining customers,” those whose issues, practices, and solutions today represent what the median of marketplace behavior will be tomorrow.