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Waverly • 1 card
The category cue as a measure of ‘ease to retrieve’
Jenni Romaniuk • Better Brand Health eBook
Behavioral Biology
isa gotsfritz • 3 cards
The time it takes to make a decision increases as the number of alternatives increases.
William Lidwell, Kritina Holden, Jill Butler • Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
foundations were laid in Victorian times. Now it is changing radically. Standard economics is suddenly being challenged by a number of new approaches: behavioral economics, neuroeconomics, new institutional economics. One of the new approaches came to life at the Santa Fe Institute: complexity economics.
Jessica C. Flack • Worlds Hidden in Plain Sight: The Evolving Idea of Complexity at the Santa Fe Institute, 1984–2019 (Compass)
Patrick OShaughnessy @patrick_oshag
x.com
Gary Klein est un psychologue américain (Doctorat en cognition et psychologie sociale), né le 5 février 1944 à New York. Il a fréquemment travaillé pour le Think Tank MITRE lié au Département de la Défense américain et possède actuellement sa propre structure de conseil. Il est considéré comme le tenant d’une approche nouvelle et complémentaire aux
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