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The real genius behind Barbie's success wasn't the $150 million marketing budget.
Prior to the film's launch, Mattel (owner of Barbie) pushed their licensing agreements to 100+ brands.
Its why they felt *everywhere*
Brands that collaborated include:___LINEBREAK__... See more
We sent our Creative team on a quick ✨midjourney✨ to Barbie Land. Here’s what they came back with. Next stop: AMC.
1. Bob Barbie
2. McBarbie
3. Pink Vader
4. Barb Streisand
5. 007 Pink
6. Ken Hasselhoff
7. Barber Barbie
8. ... See more
instagram.comthe Barbie doll is a trend. When Barbie was invented years ago, the doll was never heavily merchandised into other areas. As a result, the Barbie doll has become a long-term trend in the toy business.
Al Ries, Jack Trout • The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
@maddycloud wearing “Malibu Barbie Set” #Drool she killed this look 😍❤️🙏🏽🧚
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@prada @barbie ❤️⭐️chillest girl
instagram.comDoll
Juanita the inflatable senorita
More than a woman
instagram.com