Sublime

To understand Product Design, you need to understand the tech industry.

The underlying appeal in software as a business is scale . With zero marginal costs, you can build your product just once and put it in the hands of billons. The goal is scale, and the strategy is growth.

But this strategy of endless growth cuts against one of the fundamental pri... See more

Brand and product designer Frank Chimero noted in a 2018 talk at the Substans Conference in Bergen, Norway, that “if we’re setting out to change the character of technology in our lives, we’d be wise to learn from the character of places.”*

This is how I organize the codebase for all my 30+ startups. I ship fast because: - I reuse the same boilerplate over and over - I don't upgrade libraries unless necessary - I know exactly where everything is Once you've built 2/3 startups, take a day off to set a minimalist boilerplate for yourself. It'll 10x your productivity, especially now w... See more