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Guy Kawasaki called a “Bozo explosion” – a term he uses to describe what happens when a formerly great team or company descends into mediocrity.
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
Apple encourages big thinking but small everything else.
Ken Segall • Insanely Simple: The Obsession That Drives Apple's Success
If you want to reap the benefits of Simplicity, think big—but don’t act that way. As Steve Jobs proved, one of the most effective ways to become a big business is to maintain the culture of a small business
Ken Segall • Insanely Simple: The Obsession That Drives Apple's Success
Guy Kawasaki, “From the Desk of Management Changes at Apple,” MacUser, December 1991, and then a follow-up piece, “How to Prevent a Bozo Explosion,” How to Change the World, February 26, 2006, http://blog.guykawasaki.com/2006/02/how_to_prevent_.html.
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
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