Sublime
An inspiration engine for ideas


Guy Kawasaki called a “Bozo explosion” – a term he uses to describe what happens when a formerly great team or company descends into mediocrity.
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
Apple encourages big thinking but small everything else.
Ken Segall • Insanely Simple: The Obsession That Drives Apple's Success

Bill Atkinson, “Mr. User Interface”
Designed all of the graphics for Apple Lisa. Wrote the window manager, event manager, and menu manager.
The pendulum is swinging back towards less roles and more ownership
It’s never been more exciting to be a designer... See more
Was just thinking about this yesterday. I'm glad @zeeg is talking about this too.
I was reflecting back to my time at Airbnb. I remember for @bchesky, the brand was the most important thing and I think it's still very rare that tech company founders understand what is brand and how to use... See more
Karri Saarinenx.com
Guy Kawasaki, “From the Desk of Management Changes at Apple,” MacUser, December 1991, and then a follow-up piece, “How to Prevent a Bozo Explosion,” How to Change the World, February 26, 2006, http://blog.guykawasaki.com/2006/02/how_to_prevent_.html.
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less

A few ideas from Steve Jobs I found in this book:
1. You will go far with a single idea expressed clearly.
2. When advertising your product pick one feature to focus on.
3. Customers see more choice as more confusion. Steve believed in doing the work for... See more