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Guy Kawasaki called a “Bozo explosion” – a term he uses to describe what happens when a formerly great team or company descends into mediocrity.
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
Apple encourages big thinking but small everything else.
Ken Segall • Insanely Simple: The Obsession That Drives Apple's Success

Bill Atkinson, “Mr. User Interface”
Designed all of the graphics for Apple Lisa. Wrote the window manager, event manager, and menu manager.
The pendulum is swinging back towards less roles and more ownership
It’s never been more exciting to be a designer... See more
Was just thinking about this yesterday. I'm glad @zeeg is talking about this too.
I was reflecting back to my time at Airbnb. I remember for @bchesky, the brand was the most important thing and I think it's still very rare that tech company founders understand what is brand and how to use... See more
Karri Saarinenx.com
If you want to reap the benefits of Simplicity, think big—but don’t act that way. As Steve Jobs proved, one of the most effective ways to become a big business is to maintain the culture of a small business
Ken Segall • Insanely Simple: The Obsession That Drives Apple's Success
Guy Kawasaki, “From the Desk of Management Changes at Apple,” MacUser, December 1991, and then a follow-up piece, “How to Prevent a Bozo Explosion,” How to Change the World, February 26, 2006, http://blog.guykawasaki.com/2006/02/how_to_prevent_.html.