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Apple encourages big thinking but small everything else.
Ken Segall • Insanely Simple: The Obsession That Drives Apple's Success
If you want to reap the benefits of Simplicity, think big—but don’t act that way. As Steve Jobs proved, one of the most effective ways to become a big business is to maintain the culture of a small business
Ken Segall • Insanely Simple: The Obsession That Drives Apple's Success
“Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.”
— Steve Jobs
