Sublime

I’ve given a name to this continuing progression of demo ➞ feedback ➞ next demo: creative selection.

In the years since Richard showed me his browser demo, I’ve emulated his approach. When I make a demo, I think about the intended audience, and I make a specific decision about what features to include. I draw a conceptual ring around those key details, and I use a thick imaginary marker to do it. The demo points inside the ring are the focus, and

But if you’re expecting to read a handbook about the “Seven Elements That Made Apple Great,” I hope you’ll see that working in the Apple style is not a matter of following a checklist.

These problems illustrate a common product development quandary. People who love tech gadgets want new products that do cool new things. This creates the customer demand that gives product developers like me incentive to add new features. Yet none of us wants these products and features to be confusing, to lead us astray, to drive us down a

Touchscreen keyboard autocorrection was born in that moment, and Richard and I stood there in my office together, giggling like little kids.