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A stunning ignorance of mass tastes was a common problem in high technology. When a brilliant engineer dreamed up a product, he tended to build the sort of things only a brilliant engineer would appreciate. Typically, he overestimated the average person’s willingness to learn how to use some new machine and underestimated the cost of making the

Michael Lewis • The New New Thing

whatever provoked attention.

Kyle Chayka • Filterworld

Remember The New Yorker . You subscribed because you liked it. Then it taunted you with its endless words, pages and pages demanding to be read. It reminded you of all the time you didn’t have to spend reading The New Yorker . Whenever you glimpsed the growing pile, you felt mild panic. Every time you recycled an unread issue, you felt like a... See more

Caroline Cala Donofrio • You Are a Person, Not a Pickle

Source: Gear Patrol

Ben Bowers • J.Crew’s ‘The Bear’ Collab Celebrates the Show’s Best Characters

Lasting consumer apps are extremely hard to sustain because they’re inevitably built for such a wide swath of people that marketing, attracting and sticking with any particular demographic is difficult, let alone almost every single one.

Ed Zitron • Silicon Valley's Social App and Teen Obsession

In 1984 American tech journalist Steven Levy published his bestselling book Hackers: Heroes of the Computer Revolution. Levy’s heroes were all brilliant. They were all single-minded. They were all men. They also didn’t get laid much. ‘You would hack, and you would live by the Hacker Ethic, and you knew that horribly inefficient and wasteful things

Caroline Criado Perez • Invisible Women: Data Bias in a World Designed for Men

To me, the key to keeping taste is to be true to yourself. While I recognize that that sentiment would be more appropriate on a wine mom’s wall hanging, it is surprisingly hard. When no one cares about you and you make objects for the simple joy of creation, you’re under no pressure to conform your taste to anyone. When your audience grows—when... See more

Evan Armstrong • The Art of Scaling Taste

“The solution to helping support a healthy ecosystem for writers and journalists is not a beautiful CMS or the blockchain or any other gimmicky thing,” he said. “It’s the entire support structure.”

cjr.org • The Substackerati

she was seeking confidence and stability in her own sense of taste.