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Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
tracked—and then revised or adapted as circumstances dictate.
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
coppock_2018
The study evaluates the effects of vote swapping in the 2016 U.S. Presidential Election, finding significant increases in support for Hillary Clinton among third-party voters using a field experimental design.
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