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Robert Hass, from “February: Question” in “February Notebooks: The Rains,” Summer Snow: New Poems (Ecco, 2020) https://t.co/rMULECESja

The idea that 10x’ing outbound with AI will bring CAC down is insane.
Deep trust within your category will be essential to have credibility to get a meeting, let alone to sell. This will drive a huge change now only in how companies are built but in what models are viable and who builds/runs them.