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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkZeitschrift für Wirtschafts- und Unternehmensethik (zfwu)
The text discusses the intersection of economics and philosophy, particularly in relation to business ethics, and emphasizes the need for broader perspectives to address challenges in understanding economic and ethical concepts.
web.archive.orgwiebe
@wiebe
Leon Wilmanns
@leonwilmanns
Christoph Wendler
@fsgsrgr
David
@davidw
Marcel
@wichmann
Thekla
@thekla
Nicola Wessinghage
@n_wessinghage