Sublime
An inspiration engine for ideas
Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkJulian
@leiss
Julian Stiller
Atmos Black • 2 cards
Julian Elsässer
@elvision
Stefan Söser
@juliver
Lukas Weber
@fridericusrex
Julian Grandke
@jugrand
Julian Rad
@julianrad
Philipp Herkelmann
@derphilipp