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• The top four culprits: Too much text. Too much jargon. Too many choices. Long video.
Jim VandeHei, Mike Allen, • Smart Brevity
free reports that link back to our website, breaking news stories and promotional messages from our advertisers.
Matthew Paulson • Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Second Edition)
Emails dating back to Obama’s first months in office unmask transactional journalism conducted by Washington reporter Marc Ambinder from the Atlantic. He’s also written for New York Times, New Yorker, Washington Post, Vice, Hotline, ABC News, and CBS News.
Sharyl Attkisson • The Smear: How Shady Political Operatives and Fake News Control What You See, What You Think, and How You Vote
Where the harm is almost certain, Congress does nothing. Where the harm is at best contested, Congress races to the rescue.
Lawrence Lessig • Republic, Lost: How Money Corrupts Congress--and a Plan to Stop It
Shareholder democracy turned out to be a threat to actual democracy.
Steven Brill • Tailspin: The People and Forces Behind America's Fifty-Year Fall--and Those Fighting to Reverse It
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