Sublime

Wrote two things while away from this hell site “A Land Without Giants” — the search for new founder archetypes & “Distribution Determined Design” — an investigation into the relationship between distribution and product design (the title is very accurate for... See more

A London-based DJ, artist manager, and co-founder of the iconic record label, Butterz, the prolific figure writes daily on sustainable artistic creation, electronic music, grime and rap, web3, community, social media, and his other curiosities in short notes, known as the ‘Yellow Squares’ on Instagram and Twitter. The format is simple but... See more

In San Francisco, while Zhao still believed he was right about his grand vision, he realized he was wrong about his market. It was a crucible moment. The first version of Notion was a tool that non-coders could use to make their own apps. Disappointingly for the co-founders, it turned out, even if they were Last’s and Zhao’s actual friends,... See more

In a 2010 essay, Chris Dixon wrote, "The next big thing will start out looking like a toy." Provocative. What he meant was that new technologies are often dismissed as toys because they undershoot user needs, and that that ones that make it out of toy phase and into the zeitgeist do so because they ride external forces.

In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste. The barriers to entry are low, competition is fierce, and so much of the focus has shifted — from tech to distribution, and now, to something else too: taste.