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You Dam The Demand.

Nicolas Cole • A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy

Usage frequency.

Scott Berinato • Good Charts

of innovative

Laszlo Bock • Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead

ACKNOWLEDGMENTS

Scott Berinato • Good Charts

NoahBrier.com

Scott Belsky • Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality

whatmatters.com.

John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

CrowdStruck

Edward Zitron • CrowdStruck

if

Scott Galloway • The Algebra of Happiness

User Engagement

Matthew Paulson • Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales (Second Edition)