Sublime
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A personality sketch of the marginal user
Here’s what I’ve been able to piece together about the marginal user. Let’s call him Marl. The first thing you need to know about Marl is that he has the attention span of a goldfish on acid. Once Marl opens your app, you have about 1.3 seconds to catch his attention with a shiny image or triggering headlin... See more
Here’s what I’ve been able to piece together about the marginal user. Let’s call him Marl. The first thing you need to know about Marl is that he has the attention span of a goldfish on acid. Once Marl opens your app, you have about 1.3 seconds to catch his attention with a shiny image or triggering headlin... See more
Ivan Vendrov • The Tyranny of the Marginal User
download figures for branded applications are enormous. Barclaycard released a Waterslide app which tied in with a recent UK television ad campaign. To date, it has been downloaded more than 9.5 million
Calvin Jones • Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Volume 1
(Freecardboardboxes.com)
Rachel Botsman • What's Mine Is Yours: The Rise of Collaborative Consumption
Marketing analytics platforms:
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
Darren Rowse created a popular photography forum that attracted more than 300,000 subscribers in less than three years. He also founded ProBlogger, a hub for new digital publishers seeking to learn the ropes.
Chris Guillebeau • The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
The Co-Creator of the iPod and iPhone on Radical Innovation (with Tony Fadell)
hbr.orgFor all the debate over whether our current social networks are good for society, I prefer to focus on the potential we've yet to realize. We have the miracle of Wikipedia, yes, but aren't there more types of mass scale collaboration to be enabled?
Eugene Wei • And You Will Know Us by the Company We Keep
