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Ethan

@ethan-c0aa0391e9b94a54

Aaron Bach

@ajhb

Technology has always shaped entertainment—and our expectations of what sort of content is “good.”

Derek Thompson • Hit Makers

Came across the Fentanyl song and other songs by Jesse Welles on YouTube. Simple premise: out in nature, simple acoustic song with great lyrics. 157k views. Feels timeless. Channel already has 33k and it’s new. Surprised to find an older channel of his (of 7 years) in a different genre and only 4k subscribers.

So, what is it that Rick Rubin does? How has he helped artists make their best music for almost half a century across such disparate genres and styles? The secret seems to be rooted in self-discovery. As Natalie Maines of the Dixie Chicks put it, Rubin “has the ability and the patience to let music be discovered, not manufactured”—or, to use our

How Rick Rubin and Kanye West make groundbreaking creative work.

Jack Osborn

@seventhstream

Josh Kramer

@joshkramer

Josh

@josh-f940

When the newsletters are standalones, the consumer is a SuperFan, a consumer that pays retail price for a product and will seek out the product. Bundling, however, will give the author access to another type of consumer — the CasualFan, a consumer that has only one of the criteria of a SuperFan