Sublime

some form of complexity theory is required if we are to understand many of the intimate, and patently uncertain, interactions found in modern society.

Hannah Fry’s book Hello World.

Thus in refuting the determinist philosophy behind the mathematics of Newton and the imperial logic of Hilbert, he opened the way to a new mathematics, the mathematics of information.8 From this demarche emerged a new industry of computers and communications currently led by Google and informed by a new mathematics of creativity and surprise.

Predating Uber, I had written and published nearly a thousand essays on topics like user growth, metrics, viral marketing—along the way, popularizing tech industry jargon like “growth hacking” and “viral loops.”