Sublime

Increasingly believe that the "good, cheap, fast—choose two" maxim is devious misinformation spread by the slow. In my experience, "slow" and "expensive" usually go together. I was in a meeting yesterday where lopping a year off a project schedule also ended up reducing the cost substantially. Fundamentally, it takes time to spend, and adding the ... See more

@shreyas IMO the best product will stem from a very strong mental model of the domain and the users. UXR can help you *get* to such a model, and validate it along the way, but it's important to view the syllogism as UXR -> model -> product, not UXR -> product.