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Jonah Sachs. A natural storyteller and the author of a bestselling book on how to use stories in marketing, Winning the Story Wars,
Alex Evans • The Myth Gap: What Happens When Evidence and Arguments Aren’t Enough
How to Save the Internet
sriramk.comThe marketing way of the future, according to Jonah Sachs, consists in “messages based on empowerment, which make the audience the hero and remind them of how full of potential they
Dr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
The marketing way of the future, according to Jonah Sachs, consists in “messages based on empowerment, which make the audience the hero and remind them of how full of potential they are.”
Dr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
amazon.com
