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Jonah Sachs. A natural storyteller and the author of a bestselling book on how to use stories in marketing, Winning the Story Wars,
Alex Evans • The Myth Gap: What Happens When Evidence and Arguments Aren’t Enough
Magazine | Communication Arts
commarts.com
How to Save the Internet
sriramk.comThe marketing way of the future, according to Jonah Sachs, consists in “messages based on empowerment, which make the audience the hero and remind them of how full of potential they
Dr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
The marketing way of the future, according to Jonah Sachs, consists in “messages based on empowerment, which make the audience the hero and remind them of how full of potential they are.”
Dr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
Johnny Harris is one of the world's top independent journalists.
He's built an audience of 6.5 million YouTube subscribers, and laid out his entire playbook in this interview.
Timestamps:
0:35 Johnny's entire process
9:18 Researching for... See more
David Perellx.comaudience as “consumers” is most likely thinking like a broadcaster.