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How to Save the Internet
sriramk.comJonah Peretti, co-founder and CEO of Buzzfeed, sent this memo in 2019 to his employees and other close friends and associates to share his vision on how to save the internet.
Sriram Krishnan • How to Save the Internet
Peretti’s solution to that problem, it turns out, sounds a whole lot like a combined BuzzFeed/HuffPost — publications that are widely distributed, supported by advertising, and free:
Vox • BuzzFeed’s Jonah Peretti on why he bought HuffPost and why the New York Times can’t be "the paper of record"
Contrary to what most people think about the viral content BuzzFeed is famous for, its founder Jonah Peretti has said that every article BuzzFeed publishes isn’t supposed to be read by millions of people. Yes, every post is supposed to spread socially, but it is supposed to be viral for its intended audience, whatever the size. Doing that requires
... See moreRyan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
Once you go viral, the temptation is to decipher the formula for how to do it again. Unfortunately, what’s interesting is not always popular. Furthermore, trying to manufacture virality is a surefire way to create saccharine writing and, eventually, cull your own creative vision. Too often, I think we sacrifice slow, chewy art for attention.
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Similar to Zhang Yiming, Mark Zuckerberg doesn’t care very much about the content on his platforms and is much more interested in technology and AI.
Jonah Peretti • The Anti-SNARF Manifesto
Kids will not believe me when I say this, but people didn’t always absorb their “content” by way of mysterious algorithmic black magic on endlessly-scrolling crack feeds. We used to type web addresses into our browsers, and actually visit our favorite sites. This, going to “www dot college shitpost dot com” or whatever, was itself considered a radi
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