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How to Save the Internet
sriramk.comJonah Peretti, co-founder and CEO of Buzzfeed, sent this memo in 2019 to his employees and other close friends and associates to share his vision on how to save the internet.
Sriram Krishnan • How to Save the Internet
Peretti’s solution to that problem, it turns out, sounds a whole lot like a combined BuzzFeed/HuffPost — publications that are widely distributed, supported by advertising, and free:
Vox • BuzzFeed’s Jonah Peretti on why he bought HuffPost and why the New York Times can’t be "the paper of record"
Contrary to what most people think about the viral content BuzzFeed is famous for, its founder Jonah Peretti has said that every article BuzzFeed publishes isn’t supposed to be read by millions of people. Yes, every post is supposed to spread socially, but it is supposed to be viral for its intended audience, whatever the size. Doing that requires
... See moreRyan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
Once you go viral, the temptation is to decipher the formula for how to do it again. Unfortunately, what’s interesting is not always popular. Furthermore, trying to manufacture virality is a surefire way to create saccharine writing and, eventually, cull your own creative vision. Too often, I think we sacrifice slow, chewy art for attention.
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The Hotmail story, along with many other examples, is recounted in Adam L. Penenberg’s Viral Loop. For more on Hotmail, also see http://www.fastcompany.com/magazine/27/neteffects.html [inactive]
Eric Ries • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Competing with giants: An inside look at how The Browser Company builds product | Josh Miller (CEO)
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