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Craig Mod • Post-Artifact Books and Publishing
Those in the know about tennis, know about Morgan Riddle. Riddle and Fritz are the fashion-forward, head-turning, pap-stealing new Posh ‘n’ Becks of tennis. The golden couple of the game. Plus, she’s, frankly, unforgettable – if Margot Robbie had a younger sister, it would be Morgan or ‘Tennis Barbie’ as she’s been dubbed. A preppy Grand Slam stalw... See more
Annabel Sampson • Meet Morgan Riddle: how this Bright Young Thing became ‘The Most Famous Woman in Men’s Tennis’
Thus, as the cable-tv-dominated status quo crumbles, pro sports will develop a new playbook, centered around better telling player stories. Players will also have more opportunity to tell and sell these stories themselves, direct-to-consumer: