Sublime

This is thinking like a growth hacker—it’s how you get the most bang for your buck and how you get it from the right people.

I’m in a constant search for new and better ways to market my own company, and as I run across them, have ideas, read cool things, I’m sharing them with my people. As my friend Rich Schefren once told me, “We get paid a lot to think for other people.”

1. To whom are you going to sell? You