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Tips and insights for brands and marketing: Avoid common mistakes; think differently; understand customer needs deeply; don't rely solely on data; strive for loyalty and customer satisfaction.
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one concrete objective:
John Yorke • Into The Woods: How Stories Work and Why We Tell Them
one final choice:
John Yorke • Into The Woods: How Stories Work and Why We Tell Them
‘the morals of the
John Yorke • Into The Woods: How Stories Work and Why We Tell Them
The Murder of Roger Ackroyd
