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You. The category designer.

Nicolas Cole • A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy

P&G commissioned studies of certain service sectors and of franchising business models.

A. G. Lafley • Playing to Win: How Strategy Really Works

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Grant Muller

@grantmuller

Sample Email

Donald Miller • Coach Builder

J

John Mannelly

@jman4190

Major Account Sales Strategy

Cover of Major Account Sales Strategy

Marketers must quantify the value of products, customers, and distribution channels––all under various pricing and promotional scenarios.

Neil Bendle • Marketing Metrics: The Definitive Guide to Measuring Marketing Performance

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bill mangione-smith

@billms

http://meisenheimer.com

Jim Meisenheimer • 57 Ways To Take Control Of Your Time And Your Life