Sublime
An inspiration engine for ideas
The easiest way to find out numbers here is to ask for the number of magazines they circulate.
Arvid Kahl • Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business
The opportunity was all that mattered.
Tony Fadell • Build: An Unorthodox Guide to Making Things Worth Making
www.MarketingAgencyInsider.com
Paul Roetzer • The Marketing Agency Blueprint
(Most people probably won’t finish the book, enabling the author to profit)
Kevin Kelly • a16z Podcast: The Truth about 1000 True Fans + Pricing Our Attention | Andreessen Horowitz
Driving awareness of new products and services
Li Jin • We studied 50+ startups on TikTok and here’s what we found
several classic moments of truth in a typical retail and subscription customer lifecycle.
Arild Horsberg • Hello $FirstName - Norwegian Case Studies: Profiting from Personalization in Norway
The Product Is the Hero
Greg Hoffman • Emotion By Design: Creative Leadership Lessons from a Life at Nike
“Frankly, Joe was disruptive,” says board member Tom Alberg. “What Joe wanted was to be CEO, but he wasn’t hired to do that.”