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Malleable software: Restoring user agency in a world of locked-down apps
Josh Horowitzinkandswitch.comLightweight performance reviews,
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

Still haven't found the original story but here is one https://blog.codinghorror.com/new-programming-jargon/…
Logo, Signature, and Typeface Standards
Guidelines for the proper use of Apple’s logo, signatures, typefaces, and colors to ensure consistent brand identity and clear communication in all representations of the company.
Link