Sublime

One of the wildest moments of this conversation for me was when I made a comment that I thought was just a universally believed truth about the post-platform internet: that people these days prefer individuals to brands. And then Nilay told me, “No, that’s wrong. It’s not people who are doing that; it’s the systems that deliver content to people” —... See more

By contrast, consumer software tools that enhance human agency, that serve us when we are most creative and intentional, are often built by hobbyists and used by a handful of nerds. If such a tool ever gets too successful one of the Marl-serving companies, flush with cash from advertising or growth-hungry venture capital, will acquire it and kill... See more