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Game Change: Obama and the Clintons, McCain and Palin, and the Race of a Lifetime

John Heilemann, Mark Halperin

Cover of Game Change: Obama and the Clintons, McCain and Palin, and the Race of a Lifetime

Peril

Cover of Peril

Unbelievable: My Front-Row Seat to the Craziest Campaign in American History

Cover of Unbelievable: My Front-Row Seat to the Craziest Campaign in American History

While you meet:

Jim VandeHei, Mike Allen, • Smart Brevity

Style text for impact.

Jim VandeHei, Mike Allen, • Smart Brevity

Data or poll Election Killing it D’oh Perfect Oy Deadline Restaurant review Devices Sports

Jim VandeHei, Mike Allen, • Smart Brevity

➋ Tell a story.

Jim VandeHei, Mike Allen, • Smart Brevity

Reinforce your Big Thought at the end

Jim VandeHei, Mike Allen, • Smart Brevity

• Assign responsibility.

Jim VandeHei, Mike Allen, • Smart Brevity