Sublime
An inspiration engine for ideas
Sriram Krishnan • Tractors and Computers
DEC told its prospects why they ought to buy a minicomputer, not a DEC minicomputer.
Al Ries, Jack Trout • The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
West came to Data General in 1974, joining Carl Alsing and the other engineers who were attempting to bring the first Eclipse to life. To Alsing, West appeared to be just a good, competent circuit designer, but strikingly adept at finding and fixing the flaws in a computer. “A great debugger,” Alsing considered him. “He was so fast in the lab I fel
... See moreTracy Kidder • The Soul of A New Machine
Larry was an engineer’s engineer,
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
We designated this first product the Model 200A because we thought the name would make us look like we’d been around for a while. We were afraid that if people knew we’d never actually developed, designed, and built a finished product, they’d be scared off. Our pricing was even more naive: We set it at $54.40 not because of any cost calculations bu
... See moreDavid Packard • The HP Way: How Bill Hewlett and I Built Our Company (Collins Business Essentials)
Finally, they hit upon the audio oscillator and sold eight units to Walt Disney, earning the company its first substantial revenues.