Sublime
An inspiration engine for ideas
Triggers, Joe Sugarman, calls it, a “greased chute”—that
Dan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich
A complete description of your product including how many pages, how many words, how many photos, who wrote it, facts about the author (his age, background, success stories, etc.). You should also take notes on what this product will do for you.
Bond Halbert • The Boron Letters
Carl Barenbrug - Product design, creative direction
carlbarenbrug.com
The Gary Halbert Letter —
thegaryhalbertletter.com
Product demo(s) grounded in product's key messages
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
My entire business is based on the classics of direct response, studying guys like John Carlton, Dan Kennedy, Gary Bencivenga, and anyone else.
Ben Settle • Newbie Friendly List Building Secrets: 12 Free & Dirt Cheap (but Proven Effective) Ways to Quickly Build a Responsive Email List
I transcribed and analyzed sales letters and print ads by renowned copywriters, the shoulders we stand on: Eugene Schwartz, Joe Sugarman, Drayton Bird, David Ogilvy, Rory Sutherland, Brian Clark, Phyllis Robinson, John Carlton, Gary Bencivenga, Clayton Makepeace, Kim Krause Schwalm, Claude Hopkins, Bill Bernbach, David Abbott, David Deutsch, Ben Se
... See moreEddie Shleyner • Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter
Traditional Printed Marketing Materials.