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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkJesus allein soll unser Denken, Fühlen und Handeln bestimmen. Auf ihn wollen wir schauen. Er allein ist es wert.
Stefan Heppenheimer
@sheppenheimer
Johannes Kleske
@jkleske
critical futurist & foresight consultant
Christoph Wendler
@fsgsrgr
Johannes Kofler
@johanneskofler
Andreas
@ok8