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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkJohannes Kleske
@jkleske
critical futurist & foresight consultant
Stefan Heppenheimer
@sheppenheimer
Johan Hagen
@johanhagen
Johannes
@johannes-da28
Jan Thede
@janthede-52bdf5d8478f40cb
Johannes Ernst
@j12t
Jan Lohmann
@janlohmann