Sublime

over the life cycle of the customer relationship. By helping salespeople see the benefit of moving

The Eight Phases of the Customer Experience

Sending a PDF that gives background information on the entire team (Accelerated Partners) and includes

Offering breathtaking surprises (suitcase of cash) to your top advocates shows your appreciation for their help, while also

OBSERVE: A STEP-BY-STEP PROCESS

Teaching your “language” to new customers (San Francisco CrossFit) and walking them through your processes at the customer’s pace guarantees that no new customer is left behind. In-person celebrations along the journey (PolicyMedical) further reinforce the success of achieving various milestones.

The typical company would have sent this message:

Help your customers acclimate to your process by walking them (sometimes literally) through your world. If your company uses