Sublime

Paul Jarvis’ Company of One is one of the most influential books in the world of small software companies. Rob Walling’s Start Small, Stay Small and Arvid Kahl’s Zero to Sold are also part of that canon.

Along the way, Joel discovered that creating a better product meant treating different people differently, telling stories to each constituency that matched its worldview and needs.

I teach at business schools, attend startup community events, and host small gatherings of young entrepreneurs. By serving as a mentor at accelerators such as Columbia's Greenhouse, Yale's Entrepreneurial Institute, DreamIT Ventures, and Founders Institute, and as a speaker/participant at events organized by groups such as Sandbox Network, StartupG

“Barry, here’s the thing. I’m not just buying a can of soup for twenty-nine cents and selling it for forty-nine cents,” I explained. “I have ten different services that are growing all the time. Think of us like the local sewer system.” Well, that got his attention. “We’re a utility. Nothing can get rid of us—nothing. Two of the biggest businesses

if you want to join a very early-stage startup, looking for companies created by Super Founders could increase your odds of success.

It’s a recurring revenue stream that can grow far beyond what you would make as a consultant,

many of these businesses could benefit from the fresh approach and skillset of the next generation of entrepreneurs. There is a lot of opportunity inside small companies that operate on legacy systems, never upgraded to lean business models, or never developed sales teams or effective online marketing.

clients.