Sublime
An inspiration engine for ideas
experience
Craig Mod • Post-Artifact Books and Publishing


Once you go viral, the temptation is to decipher the formula for how to do it again. Unfortunately, what’s interesting is not always popular. Furthermore, trying to manufacture virality is a surefire way to create saccharine writing and, eventually, cull your own creative vision. Too often, I think we sacrifice slow, chewy art for attention.
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“The Journalist and the Murderer,” by Janet Malcolm
newyorker.com